Pragmatic Play has expanded its live casino offering to include Sky Vegas, a UK gaming brand.
Sky Vegas UK gamers may now enjoy titles like as Vegas Ball Bonanza and Sweet Bonanza CandyLand, as well as typical live games like Blackjack and Roulette.
Pragmatic Play COO Irina Cornides stated, "Sky Vegas is a natural home for Pragmatic Play's Live Casino content." We currently sell our famous Slots to the UK-based operator, and Sky Vegas gamers can also enjoy the best of our live portfolio, which includes innovative game shows like Treasure Island as well as classic card and table games."
The alliance follows Pragmatic Play's recent deals with industry leaders such as Niké, Gaming Platforms, and Circus.
Philippa Ayres, Sky Gaming's Head of Content, added: "Given how effectively our players have connected with Pragmatic Play's Slots, we are convinced they will like Live Casino games like Mega Wheel and Boom City. We are thrilled to expand our excellent cooperation with Pragmatic Play by introducing their exceptional live programming to Sky Vegas."
In other industry news, Pragmatic Play has collaborated with Betcris to focus on Latin America. The relationship includes three verticals: slots, live casino, and virtual sports, providing Betcris users with a variety of gaming alternatives, including both established and new titles.
Sky Vegas has also established an advertising platform and campaign aimed at challenging conventional industry rules. The campaign is titled 'Play. This is why we're here.
It intends to prioritise the player experience over the traditional focus on winning. Sky Vegas is seeking to engage with gamblers on a more personal level by displaying both wins and losses in its advertisements.
