This deployment, which is currently underway across sites in the United States, Canada, and Punta Cana (Dominican Republic), intends to enhance the guest experience capabilities of Hard Rock and Seminole Gaming.
Dan Ingster, VP of Gaming Operations for Seminole Hard Rock Support Services, stated, "This QCI Enterprise Platform rollout will open up new ways to ensure and exceed the entertainment experience guests expect when visiting Hard Rock and Seminole Gaming casinos."
"The QCI platform's integration of market basket analytics combined with player development and marketing tooling empowers team members across the enterprise to engage with guests in new, powerful ways."
Dr. Ralph Thomas, QCI CEO, stated, "We are pleased to have installed our QCI Enterprise Platform to service Hard Rock and Seminole Gaming casino properties.
"This implementation demonstrates the scalability of our platform for large corporate organisations with dozens of input source systems and hundreds of data tables. We congratulate the Hard Rock and Seminole Gaming teams for widely adopting the technology and allowing us to expand our capabilities."
The Hard Rock Hotel & Casino in Atlantic City announced in February that both union and non-union team employees will receive more than $10 million in bonuses.
As part of its commitment to its staff, Hard Rock has vowed to spend $100 million by 2022 on increasing salaries for its US employees.
This pay hike will have a substantial influence on at least 95 employment categories, including those in Atlantic City.
