The Gaming Innovation Group (GiG) has announced an expansion of its cooperation with long-time collaborator Casumo. The existing agreement, which was originally focused on GiG's iGaming platform service, has been extended to include a broader range of solutions from GiG's suite.
The expanded collaboration now includes GiG's frontend and marketing managed services, which include comprehensive customer relationship management, search engine optimisation, affiliate management, and casino lobby functionality.
GiG's package also contains AI-powered features that enable intelligent decision-making, providing insights that are intended to inform strategic decisions and improve retention skills. Casumo will use the expanded relationship to leverage these new capabilities in an effort to promote growth and strengthen its position in the online gambling sector.
Furthermore, Casumo's Dunder brand will continue to benefit from GiG's account and commercial support, leveraging GiG's experience to focus on scaling up growth and operations in core regions.
GiG's Chief Business Officer, Andrew Cochrane, commented: "We're grateful for extending and growing our collaboration with Casumo.
"Our anticipation and expectation for the brand are understandably high, aligning perfectly with our mission to drive sustainable growth and profitability of our partners through product innovation, scalable technology and quality of service."
Tim De Borle, chief operating officer of Casumo, commented: "Through our continued and strengthening partnership with GiG, we are looking forward to taking full advantage of the opportunities we see for Dunder, having been impressed with the commitment to service management and innovative product development from the team at GiG."
