AC Milan has signed with SekaBet to be its official betting and gaming partner in Turkey, as well as with Leyu Sports in Asia.
The relationship with Leyu Sports aims to boost fan engagement by developing a variety of sports and entertainment material, allowing AC Milan to increase its presence in the Asian market.
Meanwhile, the new Turkish alliance plans to launch a multi-platform commercial campaign at the start of the 2024/25 season.
Sekabet users in Turkey will have the opportunity to win rare prizes and experiences, as well as have access to exclusive material.
AC Milan's Commercial Director, Maikel Oettle, said, "We are happy to begin this relationship in Turkey and welcome Sekabet to our network of regional partners.
"This new partnership gives us a fantastic opportunity to create new ways to engage our fans in a country with a passionate Rossoneri fanbase of over 15 million people through exclusive content and experiences."
Andreas Zimmerman, CEO of Sekabet, stated, "Football is more than a sport; it is a way of life for millions of fans." Sekabet has always pushed to go beyond the conventional in the betting sector.
"Known for providing some of the highest odds in the market, we make certain that our customers get the best value for their wagers.
"Our partnership with AC Milan, a Club with an illustrious history and passionate fanbase, is a reflection of our dedication to excellence and signifies our commitment to bringing unparalleled experiences to fans worldwide."
